Sunset Park Street Vendors Branding

For this project, I branded a mock organization that supports street vendors in Sunset Park by creating a visual identity that celebrates the community’s diverse culture. I selected a warm, welcoming color palette inspired by the area’s street market scene, and designed a logo that captures the essence of street vending. Additionally, I created promotional materials like posters and social media graphics to broaden the organization’s reach and build excitement around their events. The branding fosters a supportive atmosphere and emphasizes the importance of uplifting local vendors.